I was asked this question for an interview I did a couple of days ago, and I decided to make it the blog for this week. It’s a question I get asked quite often, and even though I’ve answered it indirectly in almost everything that I post, I’ll go ahead and write it down directly in this blog.
Before I get started, I want to let everyone know that there isn’t a blanket set of guidelines that work for getting every friend, boyfriend, and husband to do yoga with you. Lots of men have different goals and reasons for doing yoga. Some guys don’t want the spirituality. Some don’t want to meditate. Some think it’s girly. I’m just letting you know what’s been effective for spreading Man Flow Yoga.
First, I’m going to start by letting you know what doesn’t work. If I see one more “7 reasons for guys to do yoga” list, I’m going to flip my shit. Writing out reasons to do yoga doesn’t work. Writing apologetically works even less. You look like a wuss. (I refrained from using another word.)
The best way to get guys to do yoga is to provoke an unconscious decision for them to do yoga. You need to know your target audience, you need to be specific with your message, and you need to be authentic. My method for advertising yoga to men is simple:
Here is a picture of a guy doing yoga.
That guy doing yoga has the body type that you would like to achieve.
He’s doing a pose / exercise that you can imagine yourself doing, or would like to do.
Your mind makes the subconscious decision to yoga so that you can look like and perform the guy doing yoga in the photo.
That’s it. There’s literally nothing more to this blog. The point: The decision to do yoga has to be subconscious. It isn’t done by making a list or making an argument. That won’t ultimately sway someone to do yoga. You need to provoke emotion or desire. The same as any other decision.
Be authentic. Provoke emotion. Know your audience. Don’t make a fucking list.